When it comes to user experience, Shomi could learn a lot from Netflix. When I finish an episode of a series on Netflix, it anticipates that I most likely would want to watch the next episode next. In fact, it will auto-play the next episode if I let it. I find this awfully convenient.
On Shomi, when I complete an episode of a series, let's say episode 3 of season 3 of Californication, it suggests I watch random episodes from completely different shows. Why would I suddenly want to watch episode 5 from the first season of The Trip, a series I have never watched in my life?