Lindsay Milne, Vice President of Marketing, spearheads all advertising and marketing efforts for the Minnesota Timberwolves and Lynx. Her track-record for the organization is extensive and consists of several initiatives that have allowed both team’s to reach new heights on the business side. Lindsay currently oversees Marketing, Creative, Digital Content and LP&E. In a brief interview, we discussed the Timberwolves “New Era” campaign and the efforts it took to bring the campaign elements to life.
From a marketing perspective, what successes do you point to from the past year? Why do you think the New Era and All Eyes North campaigns were so successful?