The University of Kentucky is planning new ways to generate revenue going into the Will Stein era of Kentucky football.
During a Champions Blue (the LLC that now manages the UK Athletics Department) Board of Governors meeting on Thursday morning, seven targeted upgrades were announced for Kroger Field over the coming years. The total cost of these projects is expected to be $25 million, with an annual revenue generation of $4 million from home football games before debt service. UK also intends to bring in more concerts and events to create additional revenue through Kroger Field.