NEW YORK – As part of the conference-wide efforts to support social impact and inclusion, BIG EAST men’s and women’s basketball programs are using their platform to honor the legacy of Dr. Martin Luther King Jr. Teams will be wearing shooting shirts donning a message representing the life lived by Dr. King.
The phrase, “Our lives begin to end the day we become silent about things that matter” is also the theme of a social media campaign that can be seen by following @BIGEAST on X and Instagram this upcoming holiday weekend.
The campaign tips off Wednesday, Jan.