That's why they invited fans and members of the media to participate, offering input for well over a year leading up to Tuesday's reveal.
They wanted to know what the public thought of its traditional deep steel blue. They knew white would be a part of the new color scheme in some capacity, as would the battle red that's become so popular over the years.
They wanted to incorporate a so-called "H-Town blue" as a nod to the city's history, even before the Houston Oilers popularized it for the NFL.
What we see today is the culmination of that effort, which deserves a lot of credit for being thoughtful and well-intended.